id: campaign_pitch title: Campaign Pitch Template type: campaign_pitch level: campaign purpose: Create a one-page pitch to excite players about your campaign concept author: Mimir Team variables:
- name: campaign_name type: string description: The name of your campaign default: “[Campaign Name]” required: true
- name: genre type: string description: Primary genre and tone (e.g., Dark Fantasy, Pulp Adventure) default: “Fantasy Adventure” required: true
- name: hook type: string description: One exciting sentence that captures the essence default: “[One exciting sentence that captures the essence of your campaign - make them lean forward]” required: true
- name: core_conflict type: string description: The fundamental tension driving the campaign default: “[The fundamental tension driving your campaign - what’s the central problem?]” required: true
- name: unique_element type: string description: What makes this campaign special and different default: “[What makes this different from generic fantasy - your unique twist]” required: true
- name: player_role type: string description: How the PCs fit into this world and conflict default: “[How the PCs fit into this world - who are they and why do they matter?]” required: true
- name: stakes type: string description: What happens if the heroes fail default: “[What happens if the heroes fail - make it personal AND epic]” required: true
- name: starting_location type: string description: Where the campaign begins default: “[Location and circumstances]” required: true
- name: initial_goal type: string description: What brings the party together default: “[What brings the party together]” required: true
- name: session_length type: string description: How long are your sessions default: “[X hours]” required: true
- name: schedule type: string description: How often you play default: “[Frequency and day]” required: true
Campaign Pitch: {{ campaign_name }}
One page to excite your players
The Hook
{{ hook }}
Core Concept
Genre & Tone: {{ genre }}
Inspiration: [“Like X meets Y” - use familiar media]
What Makes This Special: [What sets your campaign apart in 2-3 bullets]
The Big Three
1. Core Conflict
{{ core_conflict }}
2. Unique Element
{{ unique_element }}
3. Player Role
{{ player_role }}
The Stakes
{{ stakes }}
Campaign Pillars
Rate each pillar’s emphasis (1-5 stars)
Combat: ☆☆☆☆☆ - [Brief description of combat style]
Exploration: ☆☆☆☆☆ - [What they’ll discover]
Social: ☆☆☆☆☆ - [Types of interactions]
Mystery: ☆☆☆☆☆ - [If applicable]
Other: ☆☆☆☆☆ - [Unique pillar for your campaign]
Starting Situation
Where You Begin: {{ starting_location }}
Your Initial Goal: {{ initial_goal }}
The Opening Scene: [A glimpse of session 1 to build anticipation]
Player Buy-In
“To enjoy this campaign, I agree to…”
- [Requirement 1 - e.g., “Work with the party, not against it”]
- [Requirement 2 - e.g., “Engage with the central mystery”]
- [Requirement 3 - e.g., “Build a character who cares about X”]
- [Optional requirements specific to your campaign]
Campaign Logistics
Estimated Length: □ Short (5-10) □ Medium (10-25) □ Long (25-50) □ Epic (50+ sessions)
Session Length: {{ session_length }} with [break structure]
Schedule: {{ schedule }}
Style: □ Railroad □ Guided □ Sandbox □ Player-Driven
Lethality: □ Heroic □ Dangerous □ Deadly □ Meat Grinder
What I Promise as Your DM
- [Promise 1 - e.g., “Your choices will matter”]
- [Promise 2 - e.g., “NPCs will feel real and memorable”]
- [Promise 3 - e.g., “Epic moments balanced with personal stories”]
- [Specific promise related to your campaign theme]
Questions to Consider for Your Character
- [Question that ties to Big Bad]
- [Question that ties to Stakes]
- [Question that ties to Starting Situation]
- [Question that encourages party bonds]
“So… are you in?”