Campaign Pitch

The template’s metadata:

---
id: campaign_pitch
title: Campaign Pitch Template
type: campaign_pitch
level: campaign
purpose: Create a one-page pitch to excite players about your campaign concept
author: Mimir Team
variables:
  - name: campaign_name
    type: string
    description: The name of your campaign
    default: "[Campaign Name]"
    required: true
  - name: genre
    type: string
    description: Primary genre and tone (e.g., Dark Fantasy, Pulp Adventure)
    default: "Fantasy Adventure"
    required: true
  - name: hook
    type: string
    description: One exciting sentence that captures the essence
    default: "[One exciting sentence that captures the essence of your campaign - make them lean forward]"
    required: true
  - name: core_conflict
    type: string
    description: The fundamental tension driving the campaign
    default: "[The fundamental tension driving your campaign - what's the central problem?]"
    required: true
  - name: unique_element
    type: string
    description: What makes this campaign special and different
    default: "[What makes this different from generic fantasy - your unique twist]"
    required: true
  - name: player_role
    type: string
    description: How the PCs fit into this world and conflict
    default: "[How the PCs fit into this world - who are they and why do they matter?]"
    required: true
  - name: stakes
    type: string
    description: What happens if the heroes fail
    default: "[What happens if the heroes fail - make it personal AND epic]"
    required: true
  - name: starting_location
    type: string
    description: Where the campaign begins
    default: "[Location and circumstances]"
    required: true
  - name: initial_goal
    type: string
    description: What brings the party together
    default: "[What brings the party together]"
    required: true
  - name: session_length
    type: string
    description: How long are your sessions
    default: "[X hours]"
    required: true
  - name: schedule
    type: string
    description: How often you play
    default: "[Frequency and day]"
    required: true
---

Campaign Pitch: {{ campaign_name }}

One page to excite your players

---

The Hook

{{ hook }}

---

Core Concept

Genre & Tone: {{ genre }}
Inspiration: [“Like X meets Y” - use familiar media]
What Makes This Special: [What sets your campaign apart in 2-3 bullets]

---

The Big Three

1. Core Conflict

{{ core_conflict }}

2. Unique Element

{{ unique_element }}

3. Player Role

{{ player_role }}

---

The Stakes

{{ stakes }}

---

Campaign Pillars

Rate each pillar’s emphasis (1-5 stars)

Combat: ☆☆☆☆☆ - [Brief description of combat style]
Exploration: ☆☆☆☆☆ - [What they’ll discover]
Social: ☆☆☆☆☆ - [Types of interactions]
Mystery: ☆☆☆☆☆ - [If applicable]
Other: ☆☆☆☆☆ - [Unique pillar for your campaign]

---

Starting Situation

Where You Begin: {{ starting_location }}
Your Initial Goal: {{ initial_goal }}
The Opening Scene: [A glimpse of session 1 to build anticipation]

---

Player Buy-In

“To enjoy this campaign, I agree to…”

• [Requirement 1 - e.g., “Work with the party, not against it”]
• [Requirement 2 - e.g., “Engage with the central mystery”]
• [Requirement 3 - e.g., “Build a character who cares about X”]
• [Optional requirements specific to your campaign]

---

Campaign Logistics

Estimated Length: □ Short (5-10) □ Medium (10-25) □ Long (25-50) □ Epic (50+ sessions)
Session Length: {{ session_length }} with [break structure]
Schedule: {{ schedule }}
Style: □ Railroad □ Guided □ Sandbox □ Player-Driven
Lethality: □ Heroic □ Dangerous □ Deadly □ Meat Grinder

---

What I Promise as Your DM

• [Promise 1 - e.g., “Your choices will matter”]
• [Promise 2 - e.g., “NPCs will feel real and memorable”]
• [Promise 3 - e.g., “Epic moments balanced with personal stories”]
• [Specific promise related to your campaign theme]

---

Questions to Consider for Your Character

• [Question that ties to Big Bad]
• [Question that ties to Stakes]
• [Question that ties to Starting Situation]
• [Question that encourages party bonds]

---

“So… are you in?”